Lead: "Business Week" website of the article, said today, according to sources, Microsoft is negotiating with the social networking site Facebook, hope to 300 million U.S. dollars to 500 million U.S. dollars to buy 5% stake in the latter. In accordance with Microsoft's offer, Facebook's total value will reach 100 billion U.S. dollars. Create only three and a half as a social networking site, Facebook, why can the value of such a short period of time it soared to 10 billion U.S. dollars?
Facebook founder Makezhake Borg (Mark Zuckerberg) never been an easily satisfied. When Zuckerberg refused to Yahoo's acquisition offer one billion U.S. dollars, many of the industry for his sense of questioning. He thinks that an expression for students to publish pictures and even emotional value of the website, "The New York Times," more than one third, which is too capricious, or childish it? Time proved the correctness of Zuckerberg, according to Microsoft's offer, Facebook's total value will reach 10 billion U.S. dollars, the equivalent of "The New York Times" twice.
So far, Zuckerberg has not expressed his attitude, his leadership on Facebook did not comment on rumors that Microsoft's acquisition of shares. However, a source confirmed aspects of Facebook, the social-networking sites are indeed looking for investment, provided that the overall pricing of the company at least 10 billion U.S. dollars. Facebook, founded in three and a half ago, has grown from venture capital firms and other private investors invested nearly 41 million U.S. dollars.
Hungry advertisers
This is not the first time Microsoft has expressed interest in Facebook. According to sources, Microsoft earlier this year to 1.3 billion plan to buy Facebook. Under a previous agreement, Microsoft has started Facebook in the United States to provide online advertising services, the agreement expires in 2011. According to sources, Microsoft and Facebook is considering expanding the existing cooperation agreement, will be extending it to other parts of the world. Since Facebook is seeking 50 million U.S. dollars to 2.5 billion investment, Microsoft will not give up the opportunity naturally.
Other companies may not be ahead of us to Microsoft, Yahoo and Google for Facebook all have interest. Why Facebook does the industry looking on? First of all, Facebook in the United States has been widely welcomed. Facebook already has more than 40 million users per month on average in the Facebook users to stay more than three hours. In addition, many social networking sites in the mainstream, the heat will be straight down. Facebook and they are very different, with the expansion of the scale site, and hours of operation increase the attractiveness of the site continued to grow.
As Facebook's popularity assured, manufacturers will not miss this outstanding natural advertising platform. Analysts expected, Facebook's advertising revenue this year will reach 150 million U.S. dollars to 300 million U.S. dollars. Ventures West Ventures partner Paul Luokai De Rawski (Paul Kedrosky) said that if the annual advertising revenue reached 300 million U.S. dollars, Facebook when the initial public offering price will reach 11 billion U.S. dollars. He said: "Facebook has been rapid growth in the number of users, and users stay too high. Users time and the visits constitute an excellent advertising platform."
First social operating system
Facebook board observer, venture capital firm Greylock Partners is a partner at Davis (David Sze) said, Facebook's profitability is better than the United States, the largest social networking site MySpace. In 2005, the News Corporation to buy 580 million U.S. dollars a MySpace. As of June 30 in the previous fiscal year, MySpace Fox Interactive Media department of revenue of 5.5 billion, net income of 10 million U.S. dollars. News Corp. CEO Rupert Murdoch Rubart (Rupert Murdoch) that Fox Interactive Media's sales this year expected to reach 1 billion U.S. dollars, of which 800 million U.S. dollars from Myspace. Williams said that even though MySpace to achieve these financial targets, its profitability is still smaller than Facebook.
Facebook has been able to get the pricing of 10 billion U.S. dollars, more importantly, the site has tremendous growth potential. This year in May, Facebook began allowing third-party applications for its development. Many in the industry expected, Facebook may eventually become an operating system to provide users with a wide range of tools, such as search application. So far, Facebook already has more than 4,000 applications. Social networking applications provider RockYou! The CEO 鍏版柉鎵樺簱杈?(Lance Tokuda), said: "After adding more third-party applications, Facebook's user experience will be greatly enhanced."
Third-party applications make Facebook even more powerful, at least more attractive. In this respect, running under the Microsoft Windows platform, the desktop software can not be compared. With the rapid popularization of Internet users spend more time online. Many young users a lot of time for social networking, including sharing photos, chatting with friends and publish information about themselves. Tuo Kuda said that if all the features of Facebook as an integrated operating system, the future users of the network will occupy most of the time. Facebook can control this time, control advertising expenditures.
Bid imminent
If Microsoft failed to buy Facebook shares, Yahoo and Google will have greater opportunity, at least in their confrontation with Microsoft, the capital is enhanced. In this case, Microsoft will lose this lucrative advertising platform for Facebook, while competitors Yahoo and Google to take more market share in online advertising. More importantly, if competitors acquire shares and exert influence in Facebook, Facebook may be more active in expanding the network and business applications, business software to Microsoft launched a strong challenge.
Microsoft could win the bidding battle? Difficult to answer this question, because two years ago, Microsoft and Google have started to buy shares of competition AOL, Google won the final victory. Google to buy one billion U.S. dollars of AOL 5% of the shares, while the latter has become the exclusive ad provider. Of course, if Microsoft has spotted a particular transaction will not hesitate to pay a higher premium. For example, Microsoft this year's high of 60 billion acquisition of ad network operator aQuantive.
Some analysts believe that, Facebook's real value is higher than 10 billion U.S. dollars. Altura Ventures venture capital firm's CEO Li Laolun Cen (Lee Lorenzen) is expected, Facebook will soon have 200 million users. Since most of these users are pleased to friends recommended products and services, companies will be very valued Facebook's advertising value. For this reason, Facebook's advertising services for their own set a higher price than search ads and other forms of advertising. He said: "social operating system and graphical operating system is as important as creative, but Facebook will become the first social operating system."
相关链接:
The New Second Generation Of New ID Card Readers
PIMS And Calendars Infomation
Format Blackberry
f4v to SWF
BenQ CD-R/RW Discs Identify The True And False
m4a to mp3 converter
Is OUT of date, ADSL Anecdotes
First Financial Weekly: direct supply in the Shadow of Digital China
Easy Printer
Ultimate practicing four cents lets YOU easily got to the 99
Input text input is also on the all-powerful plug
"Nobunaga's Ambition 12 innovations," 55-year survival of the Road Ota
mpeg4 To mp4
No comments:
Post a Comment